No other off-road vehicle basks in a large following and widely loved as the Jeep. An icon in the world of motoring, the Jeep exudes a certain aura that draws people who love to live carefree lives. But what makes the Jeep an appealing vehicle is its rich history that deeply embedded in the value of patriotism.
Looking for a new vehicle that can navigate certain terrains without compromising its stability, the US Army initiated a bid to build such vehicle. In 1940, three American motoring company were invited to bid for the contract - American Bantam Car Company, Ford Motor Company, and Willys-Overland. But Willys-Overland limited resources soon prompted the US Army to request Ford Motors to build the Jeep using the Willys-Overland design.
The finished unite was designated GPW by Ford with G standing for government, P in reference to the 80 inch wheelbase, and W for the Willys-Overland car design. many of the first Jeeps saw combat in World War II. Some were even leased to the British and Russian as part of the the lend-lease program. Due to its versatility, the Jeep can be used as a communication vehicle or if needed be, a light attack vehicle when fitted with a .50 cal machine gun.
With Allied victory in the World War II, the Jeep became a symbol for freedom and victory. Photographs of infantry and their superiors posing with the Jeep helped raised the vehicle’s popularity to an even higher heights. Pictures of Roosevelt, Churchill, Eisenhower, and MacArthur who posed with the Jeeps also helped in promoting the Jeep’s status as the “in” vehicle.
By the time war ended in 1945, Jeep became a household name. Using the free publicity it received during wartime, Willys-Overland began to build civilian Jeeps. General reaction from the public was very positive, which led to the Jeep becoming one of the best “selling” vehicles of all time.
As years passed by, the Jeep evolved little by little. Tweaks were made, both minor and major. But the one thing that did not undergo surgical change was the Jeeps familiar look.
Today, the Jeep is one of those vehicles that enjoys a very large following of people coming from varying backgrounds. As such, it is highly unlikely that the Jeep’s production specifically that of the Jeep Wrangler, will come to a complete halt. For Jeep owners and enthusiast, the reason why is that so is quite simple; “It’s a Jeep thing; you wouldn’t understand.
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