The market research and brand image analysis of various cars available in the market has proved that pony cars are still highly preferred by a thick consumer base. This analysis was given a concrete shape when 2007 Ford Mustang model was launched by the company. The new model is similar in its style to the already launched model in 2005; however, a visible difference is the changed shape of rear suspension which could absorb shocks as never before. Competitor analysis of 2007 Ford Mustang identifies that not one competitor is equipped with enough resources and brand loyalty, so as to launch a car in order to grab 2007 Ford Mustang’s customers. The car is definitely a worth purchase because it not only meets expectations but exceeds them.
It is the ninth generation pony car which is still similar in appearance to the original car. However, due to the need of today’s time, the car is launched in two different models; each model is loaded with many unique features. The two models are V6 and GT. Each model is launched as a premium or deluxe model. Obviously, the change of name is due to the change in features in each one. Beginning with the engine, both the models have impressive engine performance; V6 has 210 horsepower engine with a capacity of 4.0 lt. The GT models have even more powerful V8 engines with a capacity of 4.6 lt. All 2007 Ford Mustangs come with a rear wheel drive and can go from 0-60mph in less than 6 seconds. This is the immaculate speed transmission technology installed in the model.
The 2007 Ford Mustang also comes in a standard and pony package. Each package is targeted to meet the wants and demands of a different customer segments. The standard package V6, as the name suggests, is the standard model with not many unique features available, for e.g. power mirrors, air conditioner, 16inch wheels etc. The pony package is targeted to sporty adventurous people, who would love to have a sport tuned suspension system so that they can have all the adventure while driving 2007 Ford Mustang. Along with this the car also has fog lamps and very exotics front grills which gives a very sporty look to the car.
The two deluxe packages are not very different from each other except for a few additions. The V6 offers its customers a chance to specify the specifications of their car according to their needs. For instance, if they want to have power windows or power driving seats or fog lamps or any other accessory; all these new features can be added without the customer having to buy a slightly expensive GT model. This is a great step, because, marketers know that customer experience is the only factor which multiplies or subtracts the customer turnover. The more valued they are made to feel, the deeper goes their brand loyalty. The deluxe model of GT is almost similar to the V6 features with one striking difference; the most powerful braking system installed in the car in the shape of ABS (antilock braking system). The premium models of both; V6 and GT are specially designed to grab the segment for whom music is the fuel to drive. Hence, they launched the model with Shaker 500 and 1000 music system in V6 and GT respectively. The GT model is also lavishly designed to have a beautiful leather interior.
The models accelerations differ because of V6 and V8 engines in V6 and GT models respectively. But this difference does not hold much value when the fuel consumption aspect is taken into account. 2007 Ford Mustang is a remarkable launch in the car industry primarily because of its extremely efficient fuel consumption system. For city it is 19mpg and on highway it is 28mpg which is mind-blowing. It can verifiably be said that, 2007 Ford Mustang is a must have if you are one those who want to enjoy pleasure without pain!
The company has launched 2007 Ford Mustang keeping such performance parameters in mind, which the competitors cannot easily beat. Moreover, they also want to have not only satisfied but delighted customer base, therefore, they made sure that the model does not need tedious and time consuming repetitive maintenance work. 2007 Ford Mustang launch has proved that luxury does not necessarily have an opportunity cost! It is one launch that has the ability to sweep the competitors market share and they would not even have time to react to this attack.
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